A brand is the visual representation of the concept, the purpose and the idea you want to communicate to the world, and where does the world like to communicate? That’s right, social media, Instagram specifically.
According to Statistics, Instagram is one of the most popular global social media networks today, with over 1 billion members worldwide. It’s also quickly becoming the most popular social media platform for promoting businesses.
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Aesthetic or Theme?
An effective brand experience can be brought to life through many ways, but since we are talking Instagram, we are talking visuals!
You can tell your brand story through either a theme or an aesthetic, you might wonder, are they not the same thing?
No, a theme is a general topic with specific guides such as a green wedding that will only have lilies and guests will only wear ivory. An aesthetic is considered more a style or something with a holistic appeal.
Not all brands need a theme, some have a strong enough brand image to communicate and be consistent just by posting pieces that work well collectively.
But, to truly stand out from the crowd, we suggest deciding on a theme that will give your brand a unique and special feeling!
Your theme is the central visual idea that will become the consistent style of your brand. This gives you more opportunities to make your followers aware of who you are and what you do. The theme doesn’t just represent your brand, it gives it a personality across all touch-points that are designed to reflect the company’s purpose and values.
Your brand and the story behind it, why is it important?
People are fascinated by stories. We’re drawn to people who have a natural gift for recounting dramatic or funny events. We grow up with fairytales and happily ever afters and now we have even become engrossed in following the twists and turns of celebrity news and events. And, from a business standpoint, presenting an interesting tale is the best approach to elicit an emotional response from your audience.
This is the number one reason why your branding matters. A brand is a story, it’s the idea behind the business, the personality, beliefs and choices it makes.
Whether your company is new on Instagram or has been there for a while, your Instagram presence should elicit emotion in your followers and offer them a reason to stay.
This brings us to our next point;
The details are QUALITY and CONSISTENCY.
Because Instagram is a visual medium, you’ll want to fill your feed with high-quality photographs and videos. This will not give you a visual advantage, but also help build that brand narrative.
If you are struggling to choose what content to post, do some market research into the types of images that work best in your sector. Take screenshots of any photographs you enjoy on Instagram, whether they’re from a competitor’s account or an influencer’s.
Also, look up your niche on Pinterest and bookmark the images that you and your audience will adore. This is truly the best way to develop not only a well-crafted mood board and colour scheme, but also a theme that speaks to your audience. Again, at the end of the day, the biggest rules of visuals and communication are QUALITY and CONSISTENCY.
In addition, pay attention to your fonts. To keep the consistency and quality going, you’ll need to use the same typefaces in all of your photos to create a unified Instagram feed. In all of your Instagram videos, photographs, and graphics, use two to three fonts. Also, try using the same typeface for your Instagram stories.
Your images, videos, graphics and fonts should complement each other and reflect your brand as honestly as possible.
A bit of advice from us:
Don’t try to jump onto a short-lived trend. Let your Instagram theme be a reflection of your brand, not the wave that every other brand will try to follow. Followers take into consideration the uniqueness of the brands they follow. You need to be distinctive if you want to succeed.
You don’t need to invest a huge amount of money in social media marketing, a simple idea can be a big hit. It doesn’t take much effort to spread your business to the people who matter.
If you take note of your branding, theme, quality and consistacy, you will achieve four amazing new levels of brand-building in the game of social media:
1- It gives your customers a strong visual identity to your brand, they now know who you are.
2- It’s easier to identify when looking at different types of ads, they know what makes you unique.
3- Customers can always rely on you for having a consistent look no matter who designed it. You can now build trust and community with a loyal audience.
4- It’s easier to coordinate work within your team with a consistent style. Let’s be real, this kind of ecosystem is the best thing that can happen to your brand internally.
Take your time and test out various themes, styles and communication tactics. You never know what might stick and truly connect with your audience.
Whether you’re an established company or a brand new start-up, We would be more than happy to help you achieve the Instagram look that your brand deserves.
Feel free to reach out to us at firstname.lastname@example.org